source:Really called Lu Jun
Recently, Fat Donglai has become popular again.
It’s not because of which product is sold out, nor because of what Yu Donglai said, but because of what Yu Donglai said.A construction site video.
Fat Donglai’s construction video went viral on Xiaohongshu
In the video, workers push industrial vacuum cleaners to clean the floating dust on the cement base inch by inch. Places that are prone to problems such as wall bases and yin and yang corners are also handled neatly.
The real scene of the construction site of Fat Donglai Dream City
When many people first see this video, they may even wonder if it was generated by AI.
Fat Dong Lai Dream City video comment area
But this is not a demonstration video, but the real construction site of Fat Dong Lai’s Dream City.
It’s interesting to say that there have always been construction standards. The really difficult thing is to implement the standards into every process on site. Especially hidden projects such as waterproofing and base treatment. It is labor-intensive, time-consuming, and expensive. Once completed, it will be covered by subsequent processes, making it difficult to see directly during delivery.
Any laxity in any aspect may leave hidden dangers to the house, which will ultimately be borne by the owner.
Therefore, the reason why Pangdonglai is so shocking this time is precisely because it has carefully implemented the details that are required in the specifications but are easily overlooked in actual construction.
Construction details of Fat Dong Lai Dream City
This also makes people start to look forward to whether Fat Donglai will have the opportunity to build the best house in the country.
To answer this question, let’s start from the construction site of the City of Dreams.
Let us take a look today, what did Fat Donglai do right? And why are you willing to invest time, money and management energy in these seemingly inconspicuous construction details?
01
Fat Dong Lai creates the city of dreams
It’s to build a long-term business
First let’s talk about how Fat Dong came to Dream City.
In the final analysis, this is Yu Donglai’s plan for long-term operation. If a company wants to go on for a long time, its foundation must be its own and cannot be left in the hands of others. Fat Donglai has been running shops for more than 20 years, mostly renting other people’s shops. The better the business is doing, the more mature the business district is, but the house is still not yours.
At that time, Xinxiang Big Fat’s single store profit was RMB 60 to 70 million, but the rent increased from 8 million to 24 million a year.
Xinxiang Fat Donglai Big Fat Shop was forced to close down
Instead of watching the landlord’s face every year, Yu Donglai would rather get the land and build the building by himself.
Take the business initiative back into your own hands.
So, in September 2024, he announced a 5 billion plan to benefit mankind, and acquired land in Dongcheng District, Xuchang at the end of 2025. In April this year, he began to build the current Fat Dong Lai Dream City.
Fat Dong Lai Dream City Planning Map
The total construction area of the project is approximately 576,000 square meters, with the first phase of the commercial complex alone reaching 467,000 square meters, with a total investment of approximately 6.5 billion yuan. This volume has already housed traditional department stores, supermarkets, electrical appliances, cinemas, and all types of catering.The scale far exceeds the scope of the Fat Dong Lai store in everyone’s impression.
That’s not all. In the latest plan, the Happiness Lecture Hall, Cultural Center, and supporting hotels are all on the agenda.
The latest planning map released by Fat Dong Lai Dream City
The city’s borders are still expanding.
If we talk about the past, what Pang Donglai was good at was running a store well. So when it starts to build a city by itself, what it wants to do is no longer limited to providing good goods and services.
Instead, I put the business philosophy I formed in the store into a larger space. As Yu Dong said:“The best marketing is sincerity, and the best service is goods.”
Quotations from Yu Donglai, founder of Fat Donglai Group
Today, this sentence has extended from shelves and counters to the planning and operation of a building.
The establishment of Fat Dong Lai Dream City actually combines commercial space, cultural experience and lifestyle to establish a benchmark project in the industry.
02
The real construction quality depends on every process
After understanding the origin of Dream City, you will also understand why Pang Donglai controlled the construction so strictly.
Because this time, Pang Donglai no longer just rents a space to do business, but wants to build this space himself and use and operate it for a long time in the future. Therefore, how a house is built is not only related to the quality when it is built, but also related to its use in the next few decades.
Let us take a look at how Fat Donglai built a house.
Let’s look at the construction operation first. The most feared thing when doing waterproofing is that the base layer has floating dust and sand. If it is not firmly adhered, it will hollow out.
However, most conventional construction sites actually use broom cleaning or blowing to remove dust. In contrast, during the construction of Fat Dong Lai Dream City, workers squatted on the ground, holding the long nozzle of an industrial vacuum cleaner, sucking up the floating dust on the waterproof base inch by inch.
Even the vacuum cleaner uses a vacuum cleaner with industrial-grade cleaning standards. It is indeed rare to meet this standard in the industry.
Vacuum cleaner cleaning process, source: City of Dreams
As for the waterproof additional layer on detailed nodes such as yin and yang corners and corners, it is even more necessary to dig into the details little by little. These locations are prone to stress concentration and are also weak links in waterproofing.
Dream City adopts the cold base oil full gluing method to ensure that the additional layer of waterproof membrane is compliant and has no hollowing.
The process of spraying cold base oil, source: City of Dreams
When paving waterproof self-adhesive membranes on the underlayment, the overlapping seams must be tightly taped and the isolation film on the anti-adhesive layer with the adhesive side facing up must not be torn off until the last step. For fear of damaging the adhesive surface, workers wear gloves throughout the entire operation. This is not done for inspection, but is carried out from the beginning to the end of the work.
The process of laying waterproof self-adhesive layer, source: City of Dreams
When laying the waterproof anti-adhesive layer, you can see that the workers take care of every detail in every corner.
Whether pressed by hand or with a roller, the effect of all paving is as neat as a work of art.
The process of laying waterproof anti-adhesive layer, source: City of Dreams
Spending a little more time on these details during construction may save you one trouble after delivery.
Therefore, this has also been appreciated by many engineering netizens.
In addition to the requirements for construction operations, Dream City also has strict requirements for the construction environment. In addition to the vacuum cleaners that attracted collective attention in the video, construction site workers also need to wear shoe covers for construction.
During the construction process, workers always wear shoe covers, and the slag truck must be washed three times before going out to ensure that the entire body is clean and does not carry any mud stains on the road.
The garbage truck undergoes three washes before leaving the field. Source: Black Swan
When the excavator is operating, spraying and dust reduction will be provided throughout the process.
Eliminate dust pollution from the source, keep the construction site clean, and maximize the life security of surrounding residents.
Spraying dust at the construction site, source: City of Dreams
This also made many residents living in the surrounding areas feel uncomfortable after the video was released.
Spontaneously sent out the most authentic on-site photos, even if it was right outside your home, it was still not affected by the construction site, and there was no dust at all.
Netizens left a spontaneous message saying that there was no dust at the Dream City construction site.
The last point is also the most critical point.
All the above operations are not the effects rendered in its publicity, but the process that is truly presented in front of the public.
Fat Donglai has transformed the standard from paper to live, accepting the test of all followers.
Although a construction video cannot replace the final project acceptance. But it at least allows us to see that Fat Donglai is not just pursuing the final qualified result, but also paying attention to whether every process is completed strictly in accordance with the requirements.
We often say that a good house must have good design, good materials, and good craftsmanship. But if you get to the construction site, the process can be omitted at will, and no matter how good the design and materials are, it will be difficult to work.
The standards on the drawings are just the starting point. Every process is carried out in accordance with the standards, which is the real confidence in the quality of the house.
03
The protection of workers is also the guarantee of product quality.
If we say, the construction details reflect the management standards of Pangdonglai.
Then the treatment of workers may better explain why these standards have a chance to be implemented. There are many things on the Dream City construction site that look small, but are actually very carefully arranged.
Tools and materials are placed in separate areas, and there are special places for bags and water bottles. Workers have relatively complete living facilities.
The shelves next to Fat Dong Lai’s construction site
These things don’t cost much, but they are a rare sight on construction sites today.
Not only does it allow workers to complete their work more efficiently, it also shows respect and respect.
What deserves more attention is the living security of workers.The workers’ dormitories are equipped with air conditioning, 24-hour hot water, and separate rooms for couples.
Bathhouse, laundry room, infirmary, gym, convenience supermarket and other living facilities are complete. What’s even more rare is that these facilities are not neglected just because they are next to the construction site.
The blue and white temporary dormitories are arranged neatly, and the ground between the buildings is hardened.
Real picture of the temporary dormitory built by Fat Donglai in Dream City
Image source: City of Dreams
The interior of the room is also very complete, from the bed to the wardrobe to the bedside tables. It is as clean and tidy as a rental house, not a temporary staff dormitory set up next to a construction site.
Real picture of the interior of the staff dormitory of Fat Donglai Dream City
Image source: City of Dreams
The most controversial point is the toilet problem at the construction site.
As construction sites themselves are often inconvenient to use toilets, they can easily lead to harsh and unhygienic environmental problems. But the toilet specially prepared for workers by Fat Dong Lai in Dream City is very clean and tidy, even comparable to a hotel bathroom.
Real picture of the staff toilet of Fat Donglai Dream City
Image source: City of Dreams
In addition to the rigid basic supporting facilities, employees’ daily entertainment life will also be taken care of. There are even billiards halls, gyms, table tennis tables and other entertainment facilities.
Entertainment facilities in Fat Dong Lai Dream City
Image source: City of Dreams
Moreover, in order to solve the problem of taking care of children during workers’ visits to relatives, the construction site has opened summer care classes. In order to help workers safeguard their legitimate rights and interests, an on-site public welfare legal office has also been set up.
In the event of red warning weather such as high temperature or heavy rain, the project will be suspended promptly and wages will be paid as usual. Many people will feel moved when they see these details.
But when you think about it, they shouldn’t be a curiosity in the first place.If you want frontline workers to do their jobs well, you can’t just ask them to be serious, but you must also give them the conditions to work seriously.
This is something behind the living facilities at Fat Donglai’s construction site that is more worthy of consideration by the industry. It does not simply add some benefits to workers, but tries to make construction management not only focus on the final results, but also how the results are produced.
The house is eventually delivered to the owner, but the house never grows out of thin air. It was built slowly by batches of workers in one process after another.
If a project really puts quality in an important position, then people at the construction site should also become part of quality management.
04
How much are companies willing to pay for quality?
It determines how good the house can be
Why can Fat Donglai be able to do these things, but the real estate industry often cannot? In the final analysis, the difference may not lie in whether you can do it, but in how far the company is willing to go.
First, the standards are different. The national standard is the bottom line, but not everything.
National and industry regulations stipulate the basic requirements for project construction, but companies can set higher internal standards on this basis. The real difference is that some companies aim to meet regulatory requirements, while others continue to ask whether there is room for better.
The standards themselves are not difficult to understand. What is difficult is whether companies are willing to take the initiative to raise requirements.
Secondly, the management is different.
Quality cannot rely solely on final acceptance. The quality of the project cannot be guaranteed by the final inspection, it needs to be throughout the entire construction process. If management only focuses on the final result, problems that arise during the construction process may be ignored.
Only by implementing quality requirements into daily management and having someone responsible and inspected in every link. Standards don’t stay on paper.
Finally, the business logic is different.
How much are companies willing to pay for quality? Improving construction standards means more time, management effort and cost investment. These investments may not immediately turn into a selling point, but they may affect the future use and maintenance of the house.
When Fat Dong comes to the City of Dreams, he doesn’t just finish building the house, but he hopes to operate this commercial complex for a long time in the future. For it, construction is not only a one-time project, but also the basis for future operations.
This may also be the reason why it is willing to invest more energy in construction details.
Conclusion
In recent years, the real estate industry has not lacked good designs, nor has it lacked various new concepts.
Everyone has a lot of experience in how to differentiate products. But sometimes, we focus too much on what will be seen after the house is built.
But they ignore the details that really determine whether the house is good or not.
The visit of Fat Dong also made us more aware that before thinking about how to make the house look better, we can first think about how to do everything that needs to be done well. For developers, this may mean a recalculation of scores. Which money cannot be saved, which processes cannot be rushed, and which standards cannot be discounted just because they are not easily visible.
This issue will become increasingly important as real estate moves from the development era to the operation era. House delivery is not the end, but the beginning of long-term use by the owner.
The value of a product is not just how it looks when delivered.
What matters more is whether it can truly meet needs and make life more convenient and comfortable during day-to-day use. Whether Pang Donglai can build the best house in the country still needs time to test. But the City of Dreams is still under construction, so people are already looking forward to it.
This time, we might as well wait until it is actually completed and see how far Pang Donglai can achieve this.
Public account: Really called Lu Jun (zhenjiaolujun0426)
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